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Interview: Jeff Cohen from

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Jeff Cohen is the CEO of He has worked in the textbook industry for the past 7 years. His previous company was MBS Textbook Exchange where he worked in advertising and promotions and later was promoted to General Manager of He is credited with the online marketing efforts such as their PPC campaign and wildly successful affiliate program which went from 0% of sales to 40% of sales in the first year alone. After joining in 2007 he was promoted to CEO in 2008 and is still currently growing the business.

Interviews from

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I will be posting interviews I have done at They are at least two weeks behind what is on but I like to keep a record for personal purposes and as a record of my work.

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